itemis AG is granted award by the initiative “Germany – Land of Ideas”

Award ceremony for the project »Model-based, generative software development for embedded systems«.

02/29/2008, Lünen/Nürnberg

Abstract

itemis AG was granted an award by the organization “Germany – Land of Ideas” for the project YAKINDU, which was presented at embeddedworld for the first time. The award again confirms YAKINDU’s high level of performance and innovation. This potential had already been revealed within the scope of the competition “Zukunftswettbewerb Ruhrgebiet”, where the research project “Model-based, generative software development for embedded systems” was also decorated with a prize.

Axel Terfloth, Division Manager Research & Development, Wolfgang Neuhaus, Managing Director itemis AG, Ulrich Hopstock, Director of the Deutsche Bank Nuremberg

itemis goes embedded

With YAKINDU, software developers have the possibility to program and test their created embedded systems in a fast and effective way. This is because YAKINDU combines the most up-to-date information systems with engineering techniques. The most important parts in this process are the digital models of the systems to be developed. With the help of these models it is possible to automatically create parts of the software, to simulate their effect and to test their interplay with other components. By means of the model driven, generative development method, the complexity of software may be reduced to speed up the development process. This comes with enormous advantages: it is possible to generate code more quickly, the complexity is reduced through abstraction and the quality is assured by making use of automation. Please find more information on www.YAKINDU.com.

About the Organization “Germany – Land of Ideas”

The Message

The main message is “Germany – Land of Ideas”. The phrase sums up the most important characteristics associated with Germany: ingenuity, creative passion and visionary thinking.

The future development of the country is guided by the ideas of the people, just like it has always been in the past. A wealth of positive arguments is associated with Germany, both within the country and abroad: a nation of science and culture; a land of poets and thinkers; innovative products “made in Germany”.

The message stands for the positive qualities associated with Germany and at the same time it underlines the sustainability and the high level of performance and innovation of the country.

The Initiators

The initiative is sponsored by the German Government and commerce and industry, represented by the Federation of German Industries (BDI) and leading corporations.
Jürgen R. Thumann, President of the Federation of German Industries (BDI), heads the “Deutschland – Land der Ideen e.V. ” society’s steering committee, which came together for the first time on 24 January 2007. The other members of the steering committee are Michael Glos, Federal Minister of Economy and Technology, Dr. Anette Schavan, Federal Minister of Education and Research and Dr. Frank-Walter Steinmeier, Federal Minister of the Foreign Office, as well as Dr. Karl Hans Arnold of the Federal Association of German Newspaper Publishers, Dr. Wulf H. Bernotat, head of the initiative’s advisory board and Dr. Tessen von Heydebreck, Chairman of the board Deutsche Bank Foundation.

Under the chairmanship of Dr. Wulf H. Bernotat, the initiative is being advised by further well-known personalities of the German industry and society.
“Deutschland – Land der Ideen e.V.” puts the initiative on a broad and solid footing and gives companies and public institutions a wide range of options for becoming actively involved in this public-private partnership project. Dr. Peter Biesenbach serves as chairman of the society The Marketing für Deutschland GmbH, formerly known as FC Deutschland GmbH, is in charge of implementing communication measures and numerous projects. Its managing director is Mike de Vries.

Partners

Land of Ideas cooperates with the government, commerce and industry and social institutions which share its goal of promoting Germany’s reputation. Partners include the German Department of Foreign Affairs, the Goethe Institute, Invest in Germany as well as various media companies such as Deutsche Welle and Deutsche Presse-Agentur dpa.


Contact

Patrick Schneider
Head of Marketing

Phone: +49 231 9860-193

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