YAKINDU Security Analyst Rebranding: Why?
We are excited to announce that YAKINDU Security Analyst has undergone a rebranding and is now officially known as itemis SECURE. As the market-leading tool for performing Threat Analysis & Risk Assessments in the automotive industry, and after last year’s tremendous growth, we felt that the brand design no longer reflected how great our solution really is and that it was time for a change to better align with our mission.
The YAKINDU brand by itemis has been around for many years and the products are established and well known in various markets. However, it is important for us that not only the functionalities are always state-of-the-art, but also that the brand identity reflects the excellence of our products.
The rebranding is more than just a change in the name and appearance, it's a reflection of our dedication to providing the best TARA tool in the industry. After extensive market research, we recognized that a strong, new name and a modern design were needed to reflect the powerful capabilities of our product. Our new identity represents our commitment to meeting the evolving needs of our customers and staying ahead of the curve in the field of cybersecurity in the automotive industry. For this reason, we named the solution itemis SECURE to highlight what we promise: Help you to perform your TARAs in the best way possible to secure your products! The protective shield in our new logo is intended to give our promise additional expression.
itemis SECURE will continue to help you stay ahead of the ever-changing threat landscape, with state-of-the-art technology and expert support.
Important information: Functions and features in the software remain identical for itemis SECURE. The changes are only characterized by visual changes as well as the new name and the matching new logo. We’ve also rebranded some of the assets like our homepage, but some landing pages still rely on the old branding.
Moving forward, we will rebrand all our existing assets, and of course, we will build any new asset using the new brand identity.