Good products need more than just programming

Understanding customers – designing solutions – using feedback

Webinar - TARA Deep Dive

One key requirement to comply with ISO/SAE 21434 and UNECE WP.29 is to perform a TARA for all relevant vehicle components. We show you how TARAs can be performed model-based.

Dirk Leopold, Head of Advanced Engineering at itemis and Jens Bühl, Product Owner of the YAKINDU Security Analyst will guide you through the webinar on September 24th 2pm CEST.

Register now
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Whether you develop software for commercial use or for internal corporate management, in the life cycle of these products you are confronted with very different – not only technical – challenges.

  • Finding and evaluating new ideas

    You are constantly under pressure to be better than your competitors. You need innovative ideas that the market is waiting for.

  • Prioritizing and acting correctly

    The backlog is full of requirements, but which ones will create real added value? You have difficulty in prioritizing.

  • Collaborating transparently

    The result in the end is disappointing. Maybe the business side expected something else? Perhaps the results of different development teams could not be seamlessly integrated?

  • Reacting to changes in the market

    You had stable planning and then Corona came along? Your offline products and processes suddenly have to work online.

We support you in all stages of development

Agility

Agility

Get better and better through frequent feedback, training and coaching for teams and organizations

In a market in motion, it's all about quickly creating value for the customer and then using customer feedback to deliver continuous improvements to that product that are really needed.

We accompany your company on the way to constantly improve not only your products but also your working methods in an agile way.

Product Owner

Product Owner

A task that requires many skills – Assuming or supporting the Product Owner role

The product owner's responsibility is to maximize business value.

We support you in the necessary steps: understanding the problems of customers and stakeholders, developing solutions, leading the development team, measuring success and deriving improvements.

User Experience

User Experience

User-centered design & usability consulting, UX training and certification

Usability Engineering is not just a superficial embellishment, but the understanding of the user and his needs.

We help you to achieve a good user experience by applying the appropriate methods and offering concrete suggestions for solutions.

Product vision

Product vision

Solutions instead of features: Design Thinking workshops, Event Storming and Product vision workshops

A good and clear vision is not only necessary for planning a product. It provides security, facilitates decisions and is an important factor for successful and productive teamwork.

We help you to describe your ideas and create an inspiring vision.

Your next step.

Every company is different. We are curious about yours. How did you organize your product development?

How can we support you to be even closer to your customers' needs and inspire your users?

Let's talk about your wishes!

  • Training and coaching
  • Usability consulting
  • Product vision workshops
  • Assuming the Product Owner role
  • any different ideas

Request a callback now Send us your message

  • We have already been conducting trainings around the topics of usability and user centered design for several years with itemis AG. Within a very short time, we have been able to create direct added value for SupplyOn with each training.

    Rudolf Dirnberger, Product Strategy, SupplyOn AG
    Rudolf Dirnberger

  • The pilot portal (web front-end) developed by itemis was developed quickly and in good quality. This has helped us a lot to fulfill our customers' requirements.

    Antonius Huerkamp, CEO Pixelboxx GmbH
    Antonius Huerkamp

  • The MVP was clearly defined, product increments were created on a regular basis, and feedback was directly incorporated into development.

    Dr. Joachim Fox, Chief Engineer Braking Software Systems Engineering, ZF
    Dr. Joachim Fox (ZF)

Deep Dive please?
Dive into our blog.

You are still undecided?

Get some clarity.

Often it is the small things that make the difference to take the next step. In the following, we therefore ensure clarity with regard to frequent questions and beliefs that our clients are concerned with:

As an integral part of development processes, usability engineering methods ensure efficiency and effectiveness of the software, user satisfaction and last but not least the success of the project.

In concrete terms, good usability is only possible through the involvement of real users and the early identification of actual usage requirements. In this way, the amount of work – and costs – that arise later on can be reduced. No unnecessary development costs are invested in the implementation of functions that ultimately no one uses.

For us, usability engineering is a creative process with an interdisciplinary approach. Technology focus and deadlocked structures are broken and not the first but the best variant is being implemented.

Good usability is therefore essential, as it increases sales, boosts productivity and ensures better customer loyalty. On the other hand, expensive maintenance and support costs as well as confusion and frustration among users can be reduced.

No! – However, an agile approach has proven itself in many cases. We at itemis also use an agile approach in the development of our products. But: Agility is not a panacea! And agility is not easy!

We attach great importance that the applied procedure fits the task as well as the company and the development team.

Agility makes it possible to adapt our software products to rapidly changing conditions and challenges in an uncertain market, as we have all experienced with Covid-19. But not all products are affected by such uncertainty.

To be able to change direction at such a speed, agility relies on decentralized, self-reliant product teams, development methods and a degree of automation that makes this speed possible. These skills must first be learned.

Therefore, it is essential for us to get to know your situation at the beginning of a consultation before we advise you to proceed.

MVP is an abbreviation for Minimum Viable Product.

An MVP is already a viable product – but one that only provides a basic set of functionality. However, it is usable and (hopefully) provides its users with added value. This is exactly what is being tested on the market very quickly.

An MVP is developed and used to gain clarity about the requirements of potential users and the market opportunities of a product idea. Is my product idea really interesting? Does the market really need such an innovation? Instead of the time-consuming and cost-intensive development of a sophisticated product, MVP development serves to verify a concept.

The prerequisite for the development of an MVP and at the same time the biggest challenge is to determine the core functionality that is really needed for the first test on the market. A user-centered approach is essential for this.